Wildfire and Adaptly: Offering Combined Facebook Page Management and Ad Software

After the reports of Buddy Media’s acquisition of Brighter Option, two more companies integrated this week to provide Facebook Page management and Ad software in one. Wildfire partnered with Adaptly to combine their page management and promotion applications suite to its social advertising capabilities.

According to Wildfire CEO, Victoria Ransom:

“We evaluated many solutions in the market, and Adaptly was the clear leader, with a best-in-class technology that is science-based, data driven and results-focused. Adaptly it fully aligned with Wildfire’s philosophy of developing highly scalable software solutions that automate social marketing processes to generate maximum impact at the lowest cost and effort for customers.”

How Wildfire and Adaptly will Work Together

The same with Buddy Media and Brighter Option’s partnership, the Wildfire-Adaptly integration allows businesses to monitor the performance of their Facebook post. From there, they can select which to use for their paid page post ads. Combining Facebook Page management and ad software is one way to encourage brands to prioritize content creation more than traditional advertising.

The integration of Wildfire and Adaptly will allow marketers to do the following:

• Target their most valuable audience demography to discover potential customers
• Enhance the performance of their social media promotions, pages and news feed messages to drive and engage fans
• View real-time advertising, page and campaign metrics in one interface
• Boost social media advertising across multiple networks.

Ransom pointed out:

“Integrating a brand’s ads with its content is key to maximizing engagement through social media, yet powerful ad management had been a missing piece from social marketing software suites. We are delighted to partner with Adaptly to bring their innovative advertising optimization technology to our customers.”

Adaptly’s proprietary technology monitors over 160 social metrics, and it’s aimed in optimizing consumer engagement such as likes, comments and sharing. On the other hand, Wildfire’s suite of tools enables marketers to design, publish and manage content on Facebook and other social networks. This will allow Facebook marketers to create, control and track content on a single dashboard.

As more social media marketing campaigns are being fused with paid advertising, it is expected that more social media software companies will continue to merge. Businesses will soon look for a single software solution that will help them manage both their Facebook Page and their ad campaigns. However, this can be complicated for companies that work with different agencies that use varying software. In the end, social media marketing platforms must find ways to distinguish themselves. That way, businesses will easily know the right marketing solution for them.

search engine marketing consulting search engine marketing expert