Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Too Much SEO? Google’s Working On An “Over-Optimization” Penalty For That
Google’s Matt Cutts announced that Google is working on a search ranking penalty for sites that are “over-optimized” or “overly SEO’ed.” Matt announced this during a panel Search Engine Land’s Editor-In-Chief, Danny Sullivan and Microsoft’s Senior Product Marketing Manager of Bing at SXSW named Dear Google & Bing: Help Me Rank Better!. The audio for [...]
- Microsoft adCenter Re-Intros Yahoo Rich Ads, Tweaks Negative Keywords And Landing Page Functionality
Microsoft Advertising seems to be introducing a new feature a day, these days. Some of the more interesting: the re-introduction of Yahoo Rich Ads In Search (RAIS), changes to negative keyword behavior and the ability to pick specific landing pages per match type. The re-introduction of Yahoo RAIS, mentioned by both Portent and Rimm-Kaufman Group, [...]
- Google: No, New TLDs Won’t Give You A Ranking Boost
Google’s head of search spam, Matt Cutts, said on his Google+ page that using the new TLDs will not give you a ranking boost in Google. Matt Cutts said, “I don’t expect a new TLD to get any kind of initial preference over .com, and I wouldn’t bet on that happening in the long-term either.” [...]
- Google Chrome’s Paid Link Penalty Now Lifted
Google has lifted the 60-day paid link penalty Google Chrome was given the first week of January. Now if you search for [chrome], [browser] or similar searches, the Google Chrome landing page will once again show up on the first page of the search results. Here is a picture showing the page ranking in position [...]
- Using Wordstream’s AdWords Performance Grader For An Instant Audit
No matter how good you are at something, you can always use a second opinion. For paid search, getting even a surface level audit of your AdWords account can be fairly expensive. A consultant would have to access your account, pull your reports, check your settings, and evaluate your Quality Scorse, match type usage, etc. [...]
- Web Searcher Behavior Quiz – Test Your SEO Knowledge
Think you know the web searcher goals and behaviors that are important for long term search engine visibility? Take this quiz and find out.
- March Madness: Stats, stats, stats!
March Madness (an annual U.S. tradition where virtually all sports fans go crazy over college basketball finals tournaments) is underway. Want to keep track of what’s going on? There are many places on the internet to access statistics and other useful information as the games are played and teams move toward the Final Four games [...]
- Search In Pics: Google Village, Tom Hanks At Yahoo & Google Cake
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Cake: Source: Flickr Tom Hanks & Yahoo: Source: Flickr Google Village: Source: Flickr Cadbury Chocolate [...]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
Search News From Around The Web:
Business Issues
Local, Maps & Mobile
Link Building
Searching
SEM Industry
SEO & SEM
- ABC’s of SEO: S is for Social Bookmarking, Site Visibility
- Dayparting by Device: The Best Times to Reach Those New iPad Users, Rimm Kaufman
- Getting Video Results in Google, distilled
- How Google’s "Search Suggest" (Instant) Works – Whiteboard Friday, SEOmoz
- Keyword Research: How to Target Low Hanging Fruit with Google Analytics, SEO.com
- Top SEO Tips on Multilingual Keywords, Search Engine Watch
- Video: Google Algorithm Targets SEO, Google Update, Bing Mobile SEO & More, Search Engine Roundtable
- Who Needs an SEO Primer?, internetmarketingninjas.com
Social Media
Video, Music & Image Search
Related Topics: SearchCap
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