Optimizing Your Facebook Page through Mobile Organic Search

According to Facebook’s public filing last month, 50% of their traffic came from mobile devices. Moreover, the growth rate of their mobile traffic increased from 16% last year to 17% this year. This only shows the possibility that most of the traffic that your Facebook Page generates came from mobile Internet users.

With the increasing number of users accessing the Internet through their handheld gadgets, it’s best to know how you can optimize your business’ Facebook Page through mobile organic search.

Don’t Use “Find Us on Facebook”

There’s no need to argue that linking your Facebook Page from your site is one way to expand your fan base. However, most marketers make the mistake of using “Find Us on Facebook” as an anchor link. Why not include your business name in the hyperlink? Doing so will not just expand your fan base; it will also optimize your profile on search engines.

Optimize Your Page’s Profile Name

Using a Facebook Page handle that is similar to your business name is another way to increase its popularity on search engines. But doing it so often can have a negative impact on your mobile search optimization strategies. On the other hand, you can change your account’s URL to incorporate your business name and other relevant keywords. However, you can only do this if you have more than 25 fans already.

Incorporate Keywords on Text Fields

Make use of the page text fields like About and Description to add more details about your business. It’s also a good place to optimize your account by incorporating relevant keywords on your profile details. Just make sure that it’s not spammy and still comprehensible for human readers.

Link From Your Other Social Media Accounts

Linking your other social media accounts is a great way to establish your online presence. Just remember to use your business name as an anchor text for link building purposes. You can also use a tracking link to help you monitor the amount of traffic that your account generates.

Although optimizing your Facebook Page on mobile search engines can be easy, expect a few bumps on the road. With the emergence of mobile Internet, there are more and more businesses that are optimizing their mobile website. Furthermore, the release of Facebook Timeline can have a negative impact on your mobile search campaigns. Hence, continue monitoring your page’s performance to have an insight of what strategy will work best for you.

search engine marketing specialist search engine marketing specialists