Although it’s popular to web developers and online marketers, search engine optimization can be one tough cookie to swallow. Boosting an online content to search engines is important, especially if it’s meant to generate leads or revenue. That’s why it’s important to learn the basics of SEO and make sure that each of its components will work together.
Search and Use the Right Keywords
It is always advised that you start your SEO campaign with proper keyword researching. Depending on the market that you want to target, you should be more specific with your keywords instead of using the generic keyword approach.
It should target a more appropriate market that’s relevant to what your website is offering, used by few websites to lower the competition, and it should be the actual search term that people use. When you already found the right keyword for your content, it’ll be easier for you to incorporate it on your web pages.
Optimize Your Site URL and Web Page
Search engine bots first determine your site’s URL and title tag whenever they index content for a relevant search term. That’s why you should include your keyword in your URL if possible. If not, you can add your keywords into the title of your web pages. That way, it will also be incorporated in your domain name. It’s also better if you put your keyword at the beginning of your page’s title, since bots usually index the first word that they read.
Incorporate Keyword on Title Tags and Content
Nowadays, it seems that Title or <H1> Tags have been depreciated by style sheets. They are no longer often used, when in fact it indicates to search engine bots that the texts between the tags are very important.
Another way to optimize your site is incorporating keywords on your content. However, you should consider your keyword density. SEO practitioners advised that only 7%-10% of your content should be made of keywords. That would be one keyword for every one hundred words.
Create Quality Backlinks
Creating backlinks or inbound links is considered by many online marketers as the toughest part of SEO. Overlooking this can’t help your search engine page rank, but overdoing it can also be detrimental for your website.
Backlinks occur when content from another website connects to any part of your page. The more website connects with you, the higher your pages will be ranked. That’s because bots will consider that you always provide high-quality and relevant content. However, backlinks should come from reliable websites too, and should be done in a natural manner. Otherwise, search engines will flag you as link spammer.
Although SEO can be cumbersome, doing it properly can help your online presence go places. Just bear in mind that it should be human- and search engine-friendly at the same time.
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