TechCrunch’s Josh Constine discovered that Facebook is slowly rolling out a new mobile interface that will enable users to like and comment on posts with just one tap. The social media giant confirmed the news last weekend.
Mobile Feed Redesign and Smarter EdgeRank
Previously, users who access their profile via mobile apps have to tap the “+” button to see the like and comment options. With the mobile feed redesign, the option is now under each post, which will make it easier and faster for users to interact on every post. Moreover, the social media giant can quickly gather data that they can use to refine their feed sorting algorithm.
With the improved mobile interface, Facebook’s EdgeRank can easily learn the type of content that users want to see. This will cause a different fate for them, unlike Google+ that’s unable to properly present and promote content on their user feed due to lack of data.
What this Means for Business
Most businesses are using their Facebook Page, not just to reach their market, but also to reach their mobile Internet fans. There are brands that treat their page as a mobile website; hence, a new mobile feed can impact how they interact with their fans. Now that the Like and Comment options are found under each post, business pages can generate more feedback from their audience.
However, the “Share” button is still missing at the mobile News Feed. Facebook’s online version allows users to share and repost content on their profile and it displays the total number of shares. Unfortunately, this feature is not yet available for mobile Internet users.
From m.facebook.com to Native Apps
Although Facebook changes its mobile News Feed, users no longer need to download a new Facebook app on their mobile phone. It should be recalled that the social media giant now pulls its News Feed from m.facebook.com to its native mobile apps.
As a result, developers can subtly execute news feed designs and backend changes to their mobile apps without a software update. Furthermore, it allows them to maintain a set of code instead of two. Because of this engineering system, the social media giant’s mobile team spends less time rewriting the same codes, while giving them more time to improve the network’s user experience.
Although this is a subtle change, the new mobile News Feed can still have an impact to Facebook’s over 100 million mobile users. With its media-rich and streamlined feed, incorporating an easier way for users to interact with various content places them in direct competition against Twitter’s text-only profile feed.
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