In online marketing, a landing page is crucial if you want to generate revenue from the people that visits your page. Thus, testing your landing page is important. A testing program will help you monitor which element of the page effectively generates more leads for your business. However, it should start small.
When testing your page is a granular level, you should appear non-threatening, and you shouldn’t ask for a lot of help. Moreover, you have to know which components of your page can be included in your small testing program.
Use a Secondary Landing Page
When testing your landing page, it’s best to use a secondary landing page. It could be something that was used on your previous online marketing campaign. That way, you won’t need to prove much about your business if you want your visitors to accept your brand. Moreover, any change on your secondary landing page can help your track its performance without ruining your homepage or highest-traffic page.
Tweak Page Elements
When testing a landing page, changes on elements will be inevitable. However, you should only tweak the small elements of your page such as headlines, sales copy and call-to-action buttons. That way, you won’t need a lot of outside support and you can create the alternative elements without spending too much time.
Think Traffic Diversion
Using a secondary landing page allows you to divert a small number of your traffic to testing alternatives. This will make sure that the overall drop in your conversion rate will be small, even if your alternative page underperforms.
Consider Low-cost Testing Platform
It would also be helpful if you’ll use testing platforms to know which elements on your landing page are effective or not. The good thing about this is that there are low-cost testing platform available on the Internet, and it doesn’t require installation. Google Web Optimizer tool is an excellent choice if you want to conduct and A/B split test and multivariate test for your landing page.
Conduct Basic Testing
Using A/B split testing in either granular or coarse level can help you determine which part of your landing page must change. This will guarantee that you’re using a landing page that’ll effectively convert your visitors to buyers.
Once you’ve pulled off an end-to-end landing page test, it’ll be easy for you to ask for an outside support. Just make sure that your experiment produced significant and high results in a reasonable period of time. Otherwise, no online marketer will be receptive of your campaign.
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