Searching Link Building Targets through Social Media

With various social media sites becoming popular these days, it’s a no-brainer that link builders are using this platform to search for their link building targets. It’s easier to exchange links with the people you meet through social network, because they are more receptive to a link request.

Moreover, social media is an easy way for your link building targets to see that you’re not a spammer, but a legitimate source. It’s also an ideal tool to search for influential personalities on your industry for a specific link building campaign.

Read further, to know how you can use social media to search for your link building targets.

Determine Your Link Building Target

Regardless of your target audience, you can reach out to them, if you know how to connect. When it comes to link building, there are three types of influencers that you can ask for help.

1. Industry players: These are the trusted people on your field that are active on various social media platforms. Exchanging links with them help boost your search engine optimization campaigns.
2. Audience Platforms: This refers to a relevant site or brand that’s bigger than yours. Connecting with them gives you access to their target audience, which is larger and more diverse.
3. Natural Influencers: These are people who were able to gather a huge number of followers, by sharing content from other sources. They are more receptive to link requests, since they are in constant search of high-quality links.

Use Directories and Search Engines

There are various ways on how you look for an influential link builder for your content. There are social media directories, Klout, and bookmarking sites, where you can look for the popular people in your field.

Establish Your Online Persona

If you want to make a link building campaign for you or your client, it’s important that you establish an online identity. Make a social media account that’s appropriate for your industry, and to the people that you’re trying to reach out. Establish a voice for the content that you want to share, so that your followers can relate to you on a more personal level.

Share Quality Content

Sharing your best content is one way to attract link builders to your site. Instead of linking your static homepage, promote an informative content from your site like infographics or case study. Just make sure that whatever you share must be valuable and beneficial to your target audience.

When making a link request, just make sure that you make it short and sweet, and point out your intentions immediately. Furthermore, link building takes time. You can only be successful if you build a community, establish relationships, communicate, and share useful content.

affordable search engine optimization services affordable search engine placement