Continuously becoming popular on the Internet, Pinterest is also becoming a famous online platform for various non-profit organizations. This type of organization can use the online pin board to connect with other people based on their “shared tastes and interest.”
Continue reading to know how you can use Pinterest for your non-profit organization.
Connect with Your Audience
Before branding your organization on Pinterest, it’s best to know who is using the service. According to MDGadvertising, 87% of Pinterest users are women with an average age span between 25 and 54.
You can use this information to outline your organization’s profile, so that you can provide an inviting content for Pinterest users. That way, it’ll be easy for you to get personal with your followers.
Show Your Organization’s Face
Since Pinterest is an image-heavy platform, you can use this network to provide images that reveals your organization’s real identity. Pin photos and videos that shows your staff, volunteers and the people who benefit from your organization. That way, you’re showing your followers that something can be achieved through your group, and that you’re more than just a name and a logo.
Work with Other Non-profits
Just like in any other social media, Pinterest is not a place to broadcast your organization. Working with relevant non-profit groups is one way to build your online presence on the virtual pin board. This will help you connect with their followers, thus increasing your fan base too. Moreover, letting other people contribute on your board adds diversity on your content.
Create a Fund Raising Campaign
It’s easy to conduct a fund raising campaign on Pinterest. After pinning the image, just type the “$” sign with the price on the description box. The online pin board will automatically add a banner on the to-left corner of the image, and it’ll be added on the Gifts tab on the homepage.
Post Videos
Although videos are not that popular on Pinterest, it provides a stronger call to action for your followers. It also adds emotion to your campaign that images sometimes can’t give. Your followers are most likely to help your organization if you have a compelling content like a short video presentation.
Although using Pinterest is like a solitary action, it’s a best tool to create a community around your organization. When used properly, it can serve as an extension for a non-profit group. What’s important is that you can create an online presence that’s inviting for your followers to share their stories, not just on your board, but also with relevant people.
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