Last year, the World Wide Web was surprised that Pinterest has become one of the most visited social networking site of 2011. Despite being an invite-only site, it continues to gain traction and popularity.
The concept behind Pinterest is simple: Users will create and name a Board based on their interests, categorize it, and post relevant photos on it. They can follow one another to up-vote, re-pin, or comment on their images. By allowing people to create a community around visually stunning pictures, Pinterest is providing a new way for businesses to build their online presence.
Below are various and simple ways on how brands can use the image-based social media to engage their customers.
Build Online Presence
Whether you have a product to show off or not, the photos you post on Pinterest lets you communicate your business’s personality. You can create a number of themed Boards that shows your public relations campaigns, your product’s creative process, and photos of your business partners or employees. Aside from being a strong business-to-business platform, you can easily convey your story, mission and future plans to your audience through photo Pin.
Do a Market Research
Before mass producing a new item from your business, you can post a picture of it on Pinterest and ask for your followers’ opinion first. The good thing about this social network is that it hasn’t reached the popularity of Facebook. As a result, it’s easy for you to gather, organize and analyze customer sentiments.
Conduct Games and Contests
Similar to photo contests on Facebook, businesses can make some noise across Pinterest community by conducting a contest. It can range from posting an image and garnering the most number of up-votes to creating the best Boards with the highest re-pins.
Share Your Customers’ Creative Product Interpretation
Since Pinterest is image-based, you can use this to recognize how your customers creatively interpret your products. For example, you can share a photo of your customer who’s wearing jeans from your boutique. That way, that particular buyer will feel involved and appreciated. This will encourage your existing customers to return and interpret more of your products.
Pinterest has a great potential to creatively engage a business’ target and existing market. Through the power of images, brands can create a buzz across its community and build its online presence by conducting a contest, gathering and analyzing consumer feedback, and allowing people to creatively interpret your product.
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