With the changes that Facebook is undergoing, advertisers need a new set of skills to succeed in social media marketing. On the other hand, the social network giant must educate marketers to smooth out the learning curve. Thankfully, they’re offering two introduction programs for first-time advertisers: FastTrack and Start to Success.
FastTrack provides ad reps consultation and resources for brands and medium-sized businesses. Meanwhile, Start to Success offers expert phone support for small businesses and a $50 ad credit to experiment with.
Facebook Ads FastTrack
Majority of the world’s largest brand are shifting from traditional to social media marketing. However, it can be a waste of money if they will not be guided professionally. Experiments on translating search and display advertising techniques may not always work. If that’s the case, businesses can have a negative impression on the entire social advertising channel.
FastTrack addresses this issue by having ad representatives to guide brands on selecting ad creative, targeting, and budget bidding. Dubbed as a powerful tool to reach and target their potential customers, the program also provides the following:
- Free initial consultation to establish your objectives
- Easy techniques to create and target your ads
- Exclusive access to powerful FastTrack tools, tips and insider secrets; and
- Dedicated support staff to answer your questions
They also provide resources on how brands can build their business on Facebook, advertise their products, and understand the value of social media impressions.
Facebook Marketing: Start to Success
Small businesses, on the other hand, can’t afford to experiment with Facebook Ads. If they’ll pay for a Facebook ad, they have to make sure that it’ll work. That’s why the social network giant plans to reduce its risk with Start to Success’ $50 ad credit and four weeks of phone support.
Using Facebook’s Start to Success, they can learn how to connect people to their page, reach fans and their friends, and apply insights and optimization. To get the marketing guide, business owners can now download it on Facebook’s Marketing Solutions Page.
Together with the US Chamber of Commerce and National Federation of Independent Business, Facebook has taken efforts to educate marketers through Small Business Boost. Although difficult to scale, FastTrack and Start to Success are a good start. However, the social network giant needs to overhaul its documentations. High-level strategic primers, better walk-through, and graphical flow charts can encourage marketers to access the information and take the leap on Facebook marketing.
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