London-based software development company, Brighter Option, announced its updated Social Ad Management tool. The company has integrated the Facebook Page Insights API to its SAM, which allows it to make ad creative and optimization more efficiently. It also helps businesses select effective ad creative for page post ads.
Page post ads are new Facebook offering that allows advertisers to turn a Facebook post into an ad. With SAM, they can see the post’s engagement metrics within the ad creation section. This provides a more contextual insight compared to the social network giant’s self-serve dashboard and other ad tools.
SAM: Key Features and Benefits
SAM is an innovative Facebook advertising management tool that helps various businesses to release, track, and boost highly targeted Facebook advertising campaigns. It provides four key benefits for advertisers:
Creative Production: SAM helps advertisers make thousands of creative executions, edit targeting and set bids all on one screen. This feature helps them generate, upload, and manage multiple Facebook campaigns even with less time and budget constraints.
Extensive Campaign Reports: SAM’s interface has an easy to read graphical presentation of a campaign’s results. Moreover, the report’s advert targeting can be compared against performance metrics such as CPC, CTR, CPI, CPA, CPM and engagement conversations across clients and individual campaigns.
Conversion Tracking: The built-in conversion tracker helps advertisers manage and measure conversions of a sales process. It details the best performing ad, most engaged game or applications, and when consumers bounce out of the conversion process. In turn, SAM allows marketers to get optimized return on investment by boosting multiple campaigns effectively.
Optimization: SAM effectively manages mass ad campaigns because of its ability to filter marketing results. It bids amendments based on percentage increase across multiple campaigns, provides better user efficiency, and identifies top performing campaigns. As a result, the ad management tool allows optimum ROI.
Value to Facebook Advertisers
Brighter Option has introduced several features that made Facebook ad planning and campaign management less cumbersome. CEO Peter Goodman said that SAM was designed to address the issues of companies who have different agencies to manage their campaigns and Facebook page. By integrating the Page Insights to the ad management tool, it encourages marketers to rethink the type of content that’ll work best for their social media marketing campaign.
If you’re not convinced of what SAM can do for your Facebook marketing efforts, Brighter Option is offering a free trial of its ad management tool. Give it a spin, and see if it helps you with your advertising campaigns on the social network giant.
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