Because many users are sharing a handful of personal information on Facebook, marketers are using the social network to target their potential market. In relation to this, the social network giant connects advertisers with users based on a particular demographic. Good thing, there are various ways on how you can target your audience using the social media.
During his talk at SES Toronto last year, social marketing maverick Marty Weintraub classified Facebook targeting tactics into three: Literal, competitive, and inferred. Continue reading to know more about these forms of audience targeting through the social network giant.
Literal Targeting
Literal targeting refers to acquiring potential market based on their interest. For instance, you’re selling homemade perfumes. Obviously, you want to reach users who are interested or buyers of homemade perfumes. Using a relevant keyword, you can create a Facebook ad that’s aimed to users who are obvious buyers of your product. That way, you already have a reach to those who are really interested about your business.
Competitive Targeting
Competitive targeting deals with connecting with the unhappy customers of a competing brand. For example, you have a competitor who’s not able to deliver his or her consumers’ needs. You can influence this type of customers by taking full advantage of the competitor’s vulnerability regarding their inferior product.
You can win people over to your side by explaining the added value on your product and offering a deal. Start your competitive targeting on pages or groups of people who hates your competing product. You can also use their sentiments to improve your product. That way, you’ll have an edge against your competitors.
Inferred Targeting
Weintraub deems inferred targeting as a way for marketers to go deeper. Facebook can distinguish its users who have extreme social attitude. If you’re selling homemade perfumes, perhaps you can promote it to the advocates of organic products. Look for extreme individuals that can relate with your offerings, and offer them discounts. Being able to match your products with their idealistic passion can help you boost your sales.
Because of its wide demographic that’s divided to personal interest, social attitude, and pertaining groups; Facebook has set itself as a gold mine for marketers. Its millions of users, categorized into various factors, have made it easy for businesses to reach their potential market. The only thing they have to do is create a targeted ad that will promote their products to their target customers. It also encourages them to know their market even better.
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