With the birth of social media, public relation professionals now have the advantage to deliver better content. Moreover, a social PR also influences a brand’s search marketing ecosystem. Listed below are few tips on how you can use social PR for your brand’s benefits.
Write a Regular News Letter
News letter came to the scene way before Internet gave birth to social media. Regardless, this is one way to engage your readers. In order to make it social media-friendly, you can include a news letter tab to your Facebook Page. In this section, your fans can opt to subscribe or click link of your site’s press release section.
Make a Social Media-friendly News Section
If your website doesn’t have one, now is the right time to do so. In case you already have a news section, make sure that it’s social media-friendly. You can do this by checking that your content is easily shared across various social media websites.
Give Your Press Release an SEO Twist
Similar with any web content, a press release should be optimized with proper keywords and links. That’s why it’s important to conduct thorough keyword research before applying it on your write up. Just remember to avoid keyword spamming.
Talk about the Trending Topics
Whether it’s breaking news or something predictable, always keep an eye on what your target audience is talking about. Write something relevant or share your opinion about it. This is another potent way of engaging your readers.
Write like a Reporter
In order to add a professional tone on your press release, you have to think and write like a journalist. Don’t beat around the bush. Just write straight to the point and be sure to include all important information. It’s also ideal if you can include strong visuals such as infographics, images and videos to support your story.
Socialize and Share
Writing and publishing the news is just the start. You should also learn to mingle and engage with your readers. Participate in their conversation, reply to their query, or re-share the useful and relevant content that they shared. In addition, share the spotlight to other sources by posting other content from relevant sites.
Social media sites like Facebook, Twitter, Google+, and others are great way to leverage your press releases. When used correctly, this could establish your credibility and online presence further. Hence, you should start learning how you can use social media for your brand’s PR purposes.
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