Boasting more than 20 million users, StumbleUpon was considered as one of the most popular social media sites the Internet has known. After the recent changes it executed last December, the social bookmarking site made the biggest shift that its loyal users can remember.
Meet the New StumbleUpon
Last December 7, StumbleUpon announced the changes that occurred on the site in response to their community’s questions and comments.
History: Past Stumbles are now accessible through History tab. The good thing about this feature is that it’s available to the public and only the users can view their own past Stumbles.
New StumbleUpon Logo: It’s not because there’s an uncanny similarity between the old StumbleUpon logo and the Cascade Complete dishwasher pack that the change was made. The people behind the social bookmarking site believe that the new logo best represents their user’s experience. Plus, it’ll look great on T-shirts.
StumbleUpon “Favorites” is now “Likes”: The social bookmarking site has changed its Favorites to Likes, and can now be found on the left-hand panel of a user’s profile page. Other than that, “Directories” is now called “Additions.”
Goodbye Direct Links, Hello iFrame
After transforming “Favorites” to “Likes,” changing the logo, and removing the blogs, themes, and groups, StumbleUpon focuses now on bringing users back to the toolbar. One surprising change that the site made was it removed all direct links and iFramed everything.
Direct links were supposed to point users to the content source from within StumbleUpon. With the new social bookmarking site, users have a “Stumble This” button which takes them to the iFramed version of the content. What’s annoying about this change is that the iFrame toolbar doesn’t offer a remove option when you’re logged in to your account. But when you log out of your account, you’ll see an X button at the right side of the toolbar.
iFramed Content: Annoying and Unnecessary
After launching the recent StumbleUpon changes, many users started to protest about iFramed content. Without the option to remove the toolbar, people find it annoying and unnecessary.
Aside from an interface that’s difficult to understand, SEO practitioners won’t be able to bookmark content using its actual domain. That alone is enough for them to leave StumbleUpon. Unless the social bookmarking site finds a way for the iFrame toolbar to perform better for SEO purposes, many users will definitely leave the site for something else.
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