Keeping Your Fans to Like Your Facebook Page

Just because your brand’s Facebook Page was able to generate thousands of fans doesn’t mean it’ll stay that way. Whether it will increase or decrease depends on your campaign. But if you’re just starting your online marketing efforts, you might often experience losing a fan or two. Don’t fuss whenever a user unlike your page. It happens to almost every brand.

Continue reading to know why your fans leave your page sooner than expected, and how you can turn the situation around.

Engaging the Wrong Kind of Fans

After launching your Facebook Page, you’d want to immediately win a bunch of fans. This gives you the pressure of reaching your milestone that leads to acquiring new members. Eventually, they’ll realize that you’re not the brand they’re looking for and they’ll just unlike your page.

You can avoid engaging the wrong kind of fans by doing a bit of market research. Know who your real fans are, how they can find you, and what it costs to have them and make them stay.

Promoting Your Brand Too Much

Posting and being proactive on Facebook is essential if you want to be noticed. However, flooding your fans’ News Feed can annoy them. As a result, they might unlike your page. What you need to do is find the balance between posting to rank and posting to engage your fans.

If you start a conversation that won’t give value to your readers, it’s better not to post it. Talk to your fans about something useful and relevant like a human being, and avoid posting the same message too many times in one day. Rhythm is the key.

Sharing Lame Facebook Content

If too much brand promotion can annoy your fans, lame content can bore them. The share button helps you determine what content engages your fans. Create shareable content that’s based on what triggers the most interaction.

Another way to engage them is by offering incentives. It’s not necessary that each conversation should be a contest, what’s important is that you give them something to look forward to. Doing so will not just engage your fans; it will also establish your online presence and credibility.

To sum it up, fans have the prerogative to continue liking your page or not. However, you can keep them in your fan base if you know how to deliver the content that matters to them.

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