Get Facebook Credits Through Plink Purchases

Last January 26, the first Facebook Credits-based loyalty program was released courtesy of Plink. It provides an online-to-offline reward system without additional costs for consumers or businesses. Rewards are also granted to those Facebook users who signed up for Plink, and made their purchase on participating national restaurants and offline retailers.

How Plink’s Reward System Works

If you want to earn Facebook Credits for your purchase, you’re required to sign up at Plink through Facebook Connect. Then, you’ll need to register your credit or debit card. Use that card and start earning Facebook Credits by dining at selected restaurants or purchasing items at participating offline retailers. Participating brands include Dunkin’ Donuts, Quiznos, Red Robin, Taco Bell, 7-eleven and many more.

You can use Facebook Credits to buy virtual goods or level up on various Facebook games like CityVille or The Sims Social. Facebook is also thinking of new ways on how to use your Facebook Credits, like downloading music or watching TV episodes.

Benefits of Plink for Business Owners

Plink’s initial focus is the national restaurants because they represent almost one-third of the total diners in the US. They also spend significant amount of money for marketing and advertising. However, potential problems arose such as the presence of stiff competition, difficulty of measuring return on investment from mass media campaigns, and devaluing products through discounts. Good thing Plink solved these challenges.

As shared by Tim Kraus, digital marketing manager at Quiznos:

“Marketing on Facebook is a tremendous opportunity with a highly desirable demographic. Plink is helping us crack the code and reach our customers in an innovative and cost-effective way.”

Plink’s co-founder Peter Vogel also commented:

“Facebook Credits is the missing ingredient that’s been needed to connect social media to offline sales. Now with the ‘glue’ of Facebook Credits our national restaurant and offline retailer partners have a way to tap into the nearly 800 million users on Facebook, motivate them to become loyal customers, and reward them.”

Plink’s loyalty program was designed to ease the retailer’s work load. There’s no need for point-of-sales integration, collect paper coupons, train staff, or purchase other merchandise. Moreover, it won’t slow down the retailer’s normal transaction process. On the other hand, restaurants and retailers pay Plink a percentage of sales generated by its members.

Through this reward system, Plink has found a way to deliver the increasing demand of users for Facebook Credits. They were also able to leverage the online presence of national restaurants and offline retailers across the country.

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