SearchCap: The Day In Search, February 18, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Search Engines More Trusted Than Social Media For News & Information [Study] When it comes to getting general news and information, consumers worldwide put as much trust in search engines as they do in traditional media — and more in both than they do in social media. But, the numbers don’t portray any single source as highly trusted, which suggests that consumers are at least trying to [...]
• Mobile App API As A Future Ranking Factor In Mobile Search Results Toward the end of 2012, I read an interesting article theorizing that Google will be crawling APIs instead of mobile websites in the future. API means Application Programming Interface which allows software, including websites and mobile apps, to provide direct integration based on functions permitted by the API. Websites and mobile apps use APIs predominantly to share content [...]
• Google Works To Prevent Illegal Download Sites From Having A Credit Source The Telegraph reports Google is leading an effort to prevent illegal download sites from having a source of credit to be able to buy ads online. Google is in talks specifically with Visa, Mastercard and PayPal to prevent these types of companies from using credit cards or PayPal accounts. This would help prevent these types [...]
• 20+ Signals That Make Your Business Easier To Find In Local Search Engines While we usually talk about how to rank well in Google, there are plenty of non-Google local search engines such as Yelp, YP.com, CityGrid, etc. that have a significant amount of highly-qualified consumer search traffic. Each of these sites has its own proprietary search algorithms. It may make sense to study the algorithms of the [...]
• How To Build Your Own Enterprise SEO Datastore I hereby swear to not use the phrase “big data” again in this post. Enterprise SEO is all about the data. More accurately, it’s all about data storage. If you can look back over a year, pull out different metrics and see which ones correlate to success, you’re one step closer to repeating that success. [...]
• Should You Upgrade To AdWords Enhanced Campaigns? Google made a huge splash last week when they announced Enhanced Campaigns. There have been both positive and negative reactions to the announcement. If you haven’t heard about the changes, here is the quick, bullet-point list: The ability to set mobile-specific bids will be removed (you can do bid adjustments at the campaign level) The [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local Search & Maps

Link Building

Paid Search

Searching

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SEO & SEM

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