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Monday, 9 April 2012

Acquiring High-quality Links for Your Website

It’s a no-brainer that link building is also an essential component of search engine optimization. It is used to measure a website’s authority, since search engines view links from other websites as “votes” of how relevant and trustworthy your content is. However, majority of link building companies operate by generating spammy links.

High-quality Links vs. Spammy Links

Quality links are basically generated through relevant and high-quality sites. It should also be made through an organic and long-term effort. Moreover, they are acquired through a steady manner and placed on various locations on the webpage.

A natural link building process would lead to a high page rank, generating relevant traffic to your website. The greater the number of quality links directed to your site, the greater its chances of having higher page ranks.

On the other hand, spammy links are designed to trick search engines for ranking purposes without considering its quality or relevance. They come from various sites such as low-quality directories, hubs, forums and link farms. In turn, search engines could flag your website and put it on the black list category.

Worst, search engines can penalize you or completely remove your website from their index. Therefore it is best for SEO practitioners to avoid link spamming.

How to Get Quality Links?

Although it would take some time, acquiring quality links for your website need not to be tedious. All it requires are hard work and being proactive.

Connect to Your Community

A good way to market your site through link building is to get involved and interact with people in your niche. Be proactive and contribute valuable sites on other websites, blogs or forum.

Tune in to what the people interested on your topic are looking for and deliver it. If possible, provide tutorials or tips so that your followers can appreciate your site. By providing valuable content to your readers, there’s a high chance that they will link to it.

Submit to Legit Link Directories

Directory submission is also one way to get quality links. Just make sure that the directory provides links to sites relevant to your content, and it should be moderated and well structured.

Make it Easy for Your Readers

A user-friendly navigation links and “frictionless” sharing is also a good idea if you want to generate quality links. Provide bookmarking services for social sites like Facebook and Twitter to help spread the word about your site’s great content. That way, you website can reach wider audience.

Link building is indeed tedious and time-consuming. But with the link-sharing capabilities the Internet has to offer, the possibility of acquiring high-quality links is seamless.

Sources:

http://dailyseotip.com/link-building-basics-how-people-actually-build-links/1034/

http://www.searchenginepromotionhelp.com/m/articles/promotion-encyclopedia/link-spam.php

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