SearchCap: The Day In Search, January 29, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• BrightLocal’s Local SEO Industry Survey Now Open Local SEOs are being invited to take the Local SEO Industry Survey 2013, which is being organized again this year by the local SEO software company, BrightLocal. The survey contains 20 questions and should only take about 5-10 minutes to complete, I’d guess. It covers topics related to the following: business and staffing clients, rates [...]
• Why You Need To Treat Your Social Media Strategy Like Your Content Strategy In a typical organization, the social media tweets away in one department while content writers toil away in another. The social team links to fresh content, sure… and that’s about the extent of their interactions. But, at the end of the day, what you post and share on social media is content, and it’s time [...]
• The Link Shrink Is In: 3 Crazy Linking Assumptions Building on last month’s column, Five Linking Myths That Need To Go Away In 2013, one of the best and worst things about the Web is the never-ending supply of absolutely horrifying bad information that must be clarified. This helps keep people like me in business. I feel like a link doctor. A Link shrink. [...]
• What The Closure Of UK Malls & Main Street Retailers Means For Online The UK has seen the closure of three high-profile, traditional retail brands in the last fortnight, following on from a dismal 2012 and an increased downturn for the sector since 2009. The recent closures had legacy presence in bricks and mortar on the UK high street (AKA: the UK’s Main Street or Mall retail profile) [...]
• Advertisers Increased PLA Budgets By 600% In Q4; Trend Likely To Continue The Google Shopping gamble paid off–for both Google and e-commerce advertisers who ran product listing ad campaigns last quarter. A report from Adobe and a study by RKG each highlighted consumer interest and advertiser opportunity in Google product listing ads. Today Marin Software released findings showing that, after the transition of Google Shopping to an [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Business Issues

Link Building

Local Search & Maps

Paid Search

Searching

SEM Industry

SEO & SEM

Video, Music & Image Search

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