The Retailers Guide to Social, Local, and Mobile [Infographic]

SoLoMo, short for “social-local-mobile,” is essentially the addition of local information to search engine results in order to capitalize on the increasing use of mobile devices. SoLoMo has also evolved to include mobile-specific offers pushed out to consumers based on their current location. If you are among the growing population that now has smart phones, you have no doubt seen and even taken advantage of these kinds of offers.

In this infographic from Monetate, learn how SoLoMo is having an overall impact on traditional eCommerce, and how consumers are using their smartphones to access social and local sites which ultimately influence purchases. It also also touches on the showrooming effect, providing retailers a guide to making the most out of  SoLoMo opportunities.

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David Wallace

Infographic Journal

David Wallace, co-founder and CEO of SearchRank, is a recognized expert in the industry of search and social media marketing. Since 1997, David has been involved in developing successful search engine and social media marketing campaigns for large and small businesses. In additions to his duties at SearchRank, David is editor in chief at Infographic Journal, a blog featuring some today's best infographics and data visualizations.

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Latest posts by David Wallace (see all)

• The Retailers Guide to Social, Local, and Mobile [Infographic] - November 2, 2012
• Mobile Has Changed Us: The Couch Potato is Extinct - October 26, 2012
• Pubcon Presentation: Proactive Link Building Tactics - October 23, 2012

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