Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Is Google’s Synonym Matching Increasing? How Searchers & Brands Can Be Both Helped & Hurt By Evolving Understanding Of Intent
In the beginning, Google matched the words in a searcher’s query to the words on a web page and ranks those pages (roughly) based on how many external links each had. Over the years, Google’s algorithms have evolved in numerous ways, including with how Google figures out what the searcher is really looking for. Now, [...]
- How Google Autocomplete Can Affect Your Brand’s SEO & ORM Strategy
Have you ever typed a company name into Google and been instantly greeted with words like ‘scam’ or ‘complaints’ by Google Autocomplete? That can’t be good for business, and it is a situation that more and more organizations are finding themselves in. Being part of a firm that is heavily involved in Online Reputation Management [...]
- Is Mobile Search Taking Over The Restaurant Space?
In the last few months, there’s increasing evidence that mobile search activity for restaurants is growing by leaps and bounds. Consider the following: Yelp recently shared that mobile usage now accounts for 40% of their activity, up from 27% in 2010. According Groupon’s CEO, 30% of all transactions on Groupon’s platform are now attributed to [...]
- How SEMs Can Recognize & Resist Google-Think
One of the seminal moments in George Orwell’s 1984 occurs when the hero – Winston Smith – is finally convinced by his torturers that 2+2=5. The point of the scene is to show how Oceania (the totalitarian regime in which 1984 is based) has so much control over the mind of its citizens that it [...]
- SMX East Early Bird Rates Expire Friday – Register Now!
Early Bird rates for Search Marketing Expo – SMX East expire Friday. Register now and get three days of exceptional content and invaluable industry connections for only $1545. Join us October 2-4 in New York City for expert tactics, best practices and strategies to help you adapt and succeed in the ever-changing world of digital [...]
- Webcasts next week: Mobile Advertising (Wed.), Link Building (Thurs.)
Our sister site, Digital Marketing Depot, will host two webcasts next week: On Wednesday, Sept. 5 at 1 PM, Matt booth of BIA/Kelsey and Jeff Braislin of the Marchex Institute will present “Uncover More Revenue with Mobile Advertising Using Call Tracking and Analytics,” a webcast that will help you generate more business (and revenue) from [...]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
Search News From Around The Web:
Applications & Portal Features
Business Issues
Local, Maps & Mobile
Link Building
Paid Search & Contextual
Searching
SEM Industry
SEO & SEM
- GMail Rank and the Importance of Good Subject Lines, SEO By The Sea
- A Little SEO Knowledge Can Be Dangerous, Search Engine People
- Are DMCA Requests Up After Google’s Algorithm Announcement? Nope., Search Engine Roundtable
- Exploring Google’s SEO Toolset, Search Engine Watch
- Google Says They Don’t Use Chrome Data For Search Rankings, Search Engine Roundtable
- Guest Blogging – Enough is Enough, SEOmoz
- How to stop worrying about Google updates…, SEO Copywriting
- Make Your International Visitors Feel Welcome, outspokenmedia.com
- Negative SEO: Does It Really Work?, Search Engine Journal
- Optimizing for the Lowest Common Denominator in Search, SEO Theory
- Penguin, Panda and Search Quality updates from the SEO Dojo, Search News Central
- SEO Tip for Businesses: Outsourced SEO Firm Cannot Succeed Without Your Help, dailyseotip.com
- What is an SEO Friendly Site Structure? Mastering Site Architecture for Google, SEO Book
Video, Music & Image Search
Web Analytics
natural search engine optimization off page search engine optimization
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