SearchCap: The Day In Search, June 14, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Therapy: The Prescription For Dealing With Product Search & Paid Inclusion

  It’s not a secret that I am a big fan of Google’s addition of product extensions and product listing ads to the Adwords platform. My last article about taking advantage of Google Shopping seems to be timely in light of recent events. As many of you might already know, Google will officially be transitioning to [...]

• Baidu Agrees To Ad Revenue Sharing Deal With Apple In China

  Chinese search leader Baidu is going to share paid search ad revenue with Apple according to a report published by Bloomberg. Baidu was recently added as a search option for iPhone users in China. Apple said on Monday that it’s adding Chinese language support (Mandarin) to Siri for China, Taiwan and Hong Kong. Financial analysts [...]

• Bing Does Local Content Deal With Yelp

  Bing has done a deal with Yelp in which the latter’s reviews and content will be heavily integrated into Bing Local pages. According to the press statement put out by Yelp this morning, “Yelp will surface content including, review snippets, photos, business attributes, and more, to Bing users in the U.S.” The content appears on [...]

• How Anomalies In Search Trends Could Change Your Product Roadmap

  By way of example, let’s talk about how search data can have a potential impact on your enterprise, when you share your findings with your product development teams. I recently ran a number of keyword reports for the Adobe SearchCenter product management team and I was shocked by what I found. What jumped out at [...]

• Why Apple Is Going “Containment” Not “Thermonuclear” Against Google In iOS 6

  I keep hearing people talking about Apple finally going “thermonuclear” on Google with the forthcoming iOS 6 mobile operating system. No, it hasn’t. In fact, there are good reasons why it can’t, though Apple is certainly exercising a much more subtle and smart containment strategy. Themonuclearly Renewing With Google The thermonuclear reference comes from the [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Business Issues

Link Building

Local, Maps & Mobile

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Video, Music & Image Search

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