Because millions of people are using the Internet, businesses are taking advantage of all that online marketing services could offer. However, Internet marketing is not just Google Ads and Facebook Likes. It is actually a brand’s way to reach its target market.
Search Engine Optimization
Typing a keyword on Google’s search box produces two types of results—paid and unpaid. The latter is based on algorithms determined by your website’s relevancy to the search term. Your page rank on these unpaid search results will depend on your SEO campaign.
Pay Per Click Campaigns
In 2008, search industry stats indicated that 30 percent of search traffic click through are accounted for paid ads. This means that PPC advertising can bring your website to a higher page rank. However, it can make you shell out tons of cash and generate negative return on investment. Therefore, you should learn how to make your SEO and PPC advertising work together to lower your click costs and increase your page rank.
Social Media Marketing
You can reach millions of your target market through social media sites like Facebook, Twitter, and Google+. Just understand the demographics and mindsets of each channel so that you can use these tools to their fullest extent. Selecting the proper strategy for each medium is important since incorrect social campaigns can cause backslash.
Mobile Marketing
Year 2011 saw the breakthrough of mobile marketing, and it shows great growth potential over the next three to five years. Huge opportunities are in store for companies who perceive the potential of affordable mobile stores and wide-spread usage. By bringing your brand into the hands of your followers, you are getting ahead of your competitors.
Video Marketing
Billions of people watch and share original videos on YouTube, that’s why companies spend hundreds of thousands just to master it. However, there are elements you need to consider when creating that one viral video. But despite that, online video advertising is projected by TechCrunch to surpass traditional TV advertising by 50 percent in the coming years.
Email Marketing
When user with other online marketing campaign, email marketing appears to have unlimited potential. It is one of the most simple and effective marketing channels. Though sometimes overlooked, it does a great job of strengthening brand loyalty with your current customers.
Online PR and Article Marketing
Journalists and bloggers want good stories to publish; hence, they use social media sites to search for their next big story. Other than that, they appreciate brands that provide them with a pitch via email. Take the time to make and distribute press releases and articles that can help promote your business through online and offline channels.
The online marketplace provides an immense growth and profit for your business. All you need is an effective online marketing service that will properly plan and place your product into the hands of your online buyers.
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