If you’re serious about establishing an online presence for your business, you should start with grabbing a great domain name. Having a domain that will help your brand stand out will make it easy for your target market to remember you. This can result to an increased chance of generating more leads and revenue for your business.
Think of Your Own Domain Name
When thinking of a domain name for your business, being unique is important. Naming it after popular and established websites can be a disaster. Avoid using the hyphenated, plural or misspelled version of a known website if you don’t want to confuse your visitors. Having a web address that nobody owns is also a great way of preventing your business to incur copyright infringement.
Consider Your Primary Keywords
When starting your search for a domain name, it would be helpful to consider your primary keywords. This will make your web address search engine-friendly and it can immediately tell your visitors what your business is all about. Once you have your list of primary keywords, you can pair them with prefixes or suffixes to come up with a good domain idea.
Keep it Simple and Easy to Remember
It’s a no-brainer that a web address should be simple and easy to remember. When you have a very long domain name, a visitor may either have a hard time remembering it or will be too lazy to type it on the address bar. This could result to losing your chance of converting a visitor to consumer.
On the other hand, a website that’s easy to remember has a greater chance of being shared to other people. If that will be the case, you have the potential to encourage a new audience to check out what your content is all about.
Aim for a .com Domain
A .com domain suffix gives a website a “professional look.” In addition, there are still less tech-savvy users who think that a .com is all that’s out there. Although using .net or .org is fine, you can drive away a potential audience if you don’t make way to their common misconception about web addresses.
When thinking of a domain name for your business, you should always consider its long-term impact for your brand. With hundreds of websites being registered every day, it’s important that the web address you will use should be able to set your business apart from the rest. That way, you can easily draw the attention of your target market to create an online consumer base.
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